I am so so fed up of watching celebrities and cricketers in ads. This celebrity exposure overdose has successfully reduced my already pathetic TV viewing time to zero. Maybe there is an audience out there for this celebrity endorsements, but I am totally fed up. You pick up a magazine or a newspaper and even here you have some celebrity grinning or looking gravely at you. Does anybody in the ad agencies and product marketing teams know that most of us are fed up of this celebrity overdose?
I personally find ads with regular models more palatable.
I was recently watching the Malayalam DD channel. The hostess was a regular girl with DD's trademark make up. But it struck me then that she looked startlingly refreshing to my TV weary eyes. The DD people are so real compared to the plastic dolls in the private channels! I get a severe case of gaudy toxic syndrome after watching Channels like Zoom and Zee for more than five minutes. There is more designer clothes, make up, pedicure, manicure, furnishings and light in a single program second than in an hour of a DD program.
I am not suggesting that private TV channels should go the DD way. But I personally am finding it increasingly difficult to watch the over made up sets and backdrops and stars of these channels day in and day out. It is like an assault on your senses.
Compared to these channels, Star World is refreshing to the eye. Its pastel shades and non intrusive backdrops a treat to behold. On the other hand the sets of a private Indian channel looks like a furniture, furnishing, electronics cum designer wear showroom!!!
The news channels are comparatively okay except for CNN IBN and Times.
Sometimes I watch a bit of Malayalam serials when a visiting relation from Kerala puts it on. The overkill here is in terms of negative emotions. Revenge, anger, hate and lots and lots of tears. Everyone is planning revenge on the other. Everyone seem to hate everyone and plotting against other! The strident background music is a strain on your nerves and soon you feel a little jumpy and irritable after watching these serials for some time. But I also realise why all this is so addictive. It would be very difficult not to watch the next serial when a possible outcome of a plot is left hanging in the air. Luckily Malayalam serials are not big budget, saving us the clothes and make up overkill.
A hilarious scene from a Hindi serial I saw long time back. A heavily over made up and over clothed actress telling another heavily over made up and over clothed actress that she will "change into better clothes" to go out with her. My jaws dropped as I wondered what she would do to make her appearance better. There was nothing more that a makeup man or clothier could do to enhance her appearance!
Perhaps this is the infancy of Indian TV channels and in the long run, tasteful sets and soberly dressed anchors will give our eyes a break. Till then I stick to Star World and DD.