There is this really nice Airtel ad that is playing on radio these days. The ad talks about the life of an average Indian who has to wait in the que for everything, whether it is at the Ration Shop or Bus stop , public water taps etc. The ad ends by declaring that with Airtel you don’t need to wait in a que when dialling KBC!
I haven’t heard a more striking ad than this one, because it made me pause and think about our population like no other ad/campaign has done till now. And if this approach was taken for population control campaigns, I am sure the common man on the road will also pause and think. There is no better way you can drive home the fact that our unchecked population growth is the reason for our miseries than by pointing out the areas of discomfort that unchecked population growth creates. Just by preaching “chota parivaar sukhi parivaar” is not going to help as our people are used to and ignore the numerous, save water, save gas, kind of insipid advertisements that the government rolls out from time to time. If the government is really sincere then it has to hire people to think like the guys who made that Airtel ad. Point out to the common man how unchecked population is affecting him on a personal, more intimate level.
My maid takes a day off when she has to buy ration as the que starts forming by 4 am in the morning in front of the ration shop. She has to get up at 4am everyday to catch water as water comes for just an hour in the slum she is living in. However if you ask her why she has to go struggle for the basics amenities of life she doesn’t have a clue. She thinks that shortage is a fact of life and will not think twice about having another child. She already has four kids.
As more and more working couples are opting for just one kid, the percentage of children who will get good education compared to the number of children who will not, will be abysmally low. In the not so distant future the uneducated and or partially literate will horribly outnumber the literate productive taxpaying population. How will the FM run this nation then? Will we as a country become a cheap manual labor pool vis a vis the technical talent pool we are today?
A scary scenario indeed!