What is happening with Radio advertising these days? Consider this IDBI ad I heard today.
Voice over (VO): Sir, what number do you like?
Punjabi Accent: No 9
VO: Sir, what number do you like?
Tamil accent: Aiyyo No 9
And more crap…and finally
VO: Everybody likes No 9 because now IDBI gives you loans at 9% interest
Consider another gem:
Woman 1: XYZ bought jewelry from Ddamas for her wedding
Woman 2: Really??? And where are they going for the honeymoon?
Woman 1: Her hubby wants to go to Timbuktoo but XYZ wants to go to D’damas
*Indulgent laughter from the ladies*
And they call it ‘jewelery for the living”??? It’s more like jewelery for the (brain)dead.
Do these ad makers or the marketing team that approves of these ads really think that we the listeners are that dumb? God, this is an insult to my intelligence and makes me mad. In one fell swoop you are condemning all Bangaloreans as morons.
This is the crap that I get to hear in the car everyday to the office. Nowadays we preempt the ad with our own words and giggle our way to work. Quite a change from the sleepy silence that used to hang like a blanket inside the car. In the process we have all become good friends and have forged a common bond as the car pool fraternity.
Now if that was the intention of the ad maker in the first place then he has succeeded. These atrocious jingles, though an absolute personal attack on your intelligence, grab your attention due to its ludicrousness.
But if I am going to apply for a loan in the near future then I will make sure that I give IDBI the skip, because I don’t want their marketing team to think that the ad has bought them revenues and go ahead and make more such brainsick jingles. And neither am I shopping at D’damas, because they have insulted me and the entire female populace of Bangalore.